It is always nice to have a dream, an ambition, else there isn't a lot to strive for in life. If you love music and you know how to play an instrument, or know how to sing, most probably your dream is to become a rock star, a celebrity or form part of a famous band. Well, if you have the talent and you already write good music, how hard can it be to arrive at the top?
It never was easy to be successful, but unfortunately, the more time passes, the more difficult it is becoming to shine as a musician, singer or band. In the music industry there is a fierce competition. Up to the 80's, if a musician had the talent it was easier to reach the top. But nowadays it does not depend on how good the musician is, but mostly on luck and on the looks, or maybe even on how much skin one is ready to expose. Why is it so? Like everything else in the world, unfortunately the music industry is money driven like never before. There are a lot of people to blame for such a situation, and no one at the same time. Obviously, like any other kind of art, music means money.
Unlike in the old school days, where in the music industry there was not the amounts of money and fame of today, and business was much quieter, today the record labels are controlling the scene and not the musicians themselves. It is very hard for a talented musician to beat the monstrous marketing powers music labels have. Commercial music is at it's best, since it is the music which in return produces more money.
I do not have anything against today's bands and musicians, but I strongly believe that much more effort, skill, talent and will power was needed to write songs, or better called anthems like Bohemian Rhapsody (Queen) or Stairway to Heaven (Led Zeppelin) than to write songs like I got a Feeling (Black Eyed Peas), or Girls (Sugababes). Apart from that, before the musicians themselves used to write their own material in backyards and garages, while nowadays there are a number of labels who are hiring divas and write songs for them, as long as they can sing or dance!
While before musicians and bands literally gave their lives away for music, and battled between themselves to make sure they reach the top, today as long as you are signed with a big label, you're successful. No matter how commercial your music is, how low quality from the technical point of view your music is, as long as the label got the marketing budget, your song is out there being aired on radio stations and in night clubs, therefore rest assured you're a success. Unfortunately the generic public is not choosy about music, but listens only to what is fed to them from music labels. As long as a particular song is played in public places, then the generic public will be brainwashed with such music and will buy the cd, thus making the music label owners richer than ever before and the 'wrong' artist more famous!
Sabtu, 30 September 2017
Jumat, 15 September 2017
The Music Industry and Your First Tour - Living On The Road
Living out of hotels, and traveling by tour bus may sound like a lot of fun, but it's a long hard road, and you never seem to get enough sleep. Worse the party atmosphere takes a toll on your body, and after a while life can be nothing more than a blur. Don't get me wrong, being on the road is a lot of fun, it's exciting, and you get to meet interesting new people. Mostly, you become closer to those on tour with you, as they become your new family.
If you want to promote your music, sometimes you have to get out on the road and do concerts, to reach those fans. Luckily, today with the Internet, and viral marketing, Twitter and YouTube, and people buzzing about you on their Facebook page it makes it all that much easier to sell records, or in this case CDs. Yes the industry has changed in many ways, but in many other ways it hasn't. It has become a little more professional on the road than used to be, and those days of crazy partying are liable to get you busted in the city, and wind up in jail. It's happened to more than a few in their careers.
But for the dedicated musician who truly wants to make a name for themselves and is passionate about their music and performing in front of fans, this is a great time to be alive, and to be on the road. Yes, the costs are greater these days with higher insurance, higher fuel costs, and more lawyer fees. But by that same token the Internet can take a road show and promote it like never before.
This drives down the marketing costs, and helps sell more music. One other issue with being on the road is that people will digitally tape your songs and put them on the Internet for free, but a musician, that is to say lifelong musician, must take the good with the bad, as they take it on the road. Indeed I hope you will please consider all this.
If you want to promote your music, sometimes you have to get out on the road and do concerts, to reach those fans. Luckily, today with the Internet, and viral marketing, Twitter and YouTube, and people buzzing about you on their Facebook page it makes it all that much easier to sell records, or in this case CDs. Yes the industry has changed in many ways, but in many other ways it hasn't. It has become a little more professional on the road than used to be, and those days of crazy partying are liable to get you busted in the city, and wind up in jail. It's happened to more than a few in their careers.
But for the dedicated musician who truly wants to make a name for themselves and is passionate about their music and performing in front of fans, this is a great time to be alive, and to be on the road. Yes, the costs are greater these days with higher insurance, higher fuel costs, and more lawyer fees. But by that same token the Internet can take a road show and promote it like never before.
This drives down the marketing costs, and helps sell more music. One other issue with being on the road is that people will digitally tape your songs and put them on the Internet for free, but a musician, that is to say lifelong musician, must take the good with the bad, as they take it on the road. Indeed I hope you will please consider all this.
Kamis, 31 Agustus 2017
The Great Depression of the Music Industry - A Business in Decline and the Reasons For It
Do you remember the days when you couldn't wait to go to the music store to buy your favorite or most anticipated albums? When I was in my early teens, the majority of my allowance went to buying CDs on a weekly basis. This was the late 80's and early 90's. Music was such a driving force of culture back then. Fast forward to the present and you'd be hard pressed to find a dedicated music store you can physically go to. The level of commitment these days towards music ownership is not what it used to be. Here is why:
1. The way people purchase music has changed (downloading)
2. The quality of music has dropped
3. There is a much greater abundance of media distraction today
Along with these examples, what your average music lover is probably not aware of is this: record companies no longer care about artist development. Artist development is a process where in the past, record labels spent lots of money and time (possibly several years) developing the talent until it was ready to be brought to the market. We've always known that the record companies don't really care about talent, but it has never been more true than it is today. They have completely sold out for the almighty dollar to the point where they are no longer willing to take on any financial risk greater than a few thousand dollars, in almost all cases. What does this mean? It means that the artist has to not only take on that risk, but prove to the big bosses at these labels that they have a successful business model (meaning that they are generating significant revenue). Only then does an act have a chance of acquiring a recording contract.
Now if you are a band or solo artist that has worked tirelessly to build a fan base and have a nice income flow, the record company may want to sign you so long as you are willing to give away a lion's share of your future profits in all areas such as publishing, merchandising, concert ticket revenue. These modern deals are known as "360 deals." So tell me, who in their right mind would want to do that if they are already generating a nice income doing hat they love? The only ones who do are the people who still want to say, "I am signed to Atlantic Records," etc.
I have been involved with artist development for many years, and it's the only way we will ever have great music again. Most talent out there is in some sort of raw form, and needs the right people to come along with proper guidance and direction. My suggestion to all of you aspiring artists is to perfect your craft, record some great songs, and start building that fan base so you can sell your music and other offerings.
The days of a massive wave of great acts are gone, and I don't see any way that they will return. With so many ways for people to distract themselves, music just doesn't have the influence it used to. Ask yourself this question, "do you think if Bob Dylan were to come on the scene today, that he would really make it?" What we've lost in today's culture are the legends.
1. The way people purchase music has changed (downloading)
2. The quality of music has dropped
3. There is a much greater abundance of media distraction today
Along with these examples, what your average music lover is probably not aware of is this: record companies no longer care about artist development. Artist development is a process where in the past, record labels spent lots of money and time (possibly several years) developing the talent until it was ready to be brought to the market. We've always known that the record companies don't really care about talent, but it has never been more true than it is today. They have completely sold out for the almighty dollar to the point where they are no longer willing to take on any financial risk greater than a few thousand dollars, in almost all cases. What does this mean? It means that the artist has to not only take on that risk, but prove to the big bosses at these labels that they have a successful business model (meaning that they are generating significant revenue). Only then does an act have a chance of acquiring a recording contract.
Now if you are a band or solo artist that has worked tirelessly to build a fan base and have a nice income flow, the record company may want to sign you so long as you are willing to give away a lion's share of your future profits in all areas such as publishing, merchandising, concert ticket revenue. These modern deals are known as "360 deals." So tell me, who in their right mind would want to do that if they are already generating a nice income doing hat they love? The only ones who do are the people who still want to say, "I am signed to Atlantic Records," etc.
I have been involved with artist development for many years, and it's the only way we will ever have great music again. Most talent out there is in some sort of raw form, and needs the right people to come along with proper guidance and direction. My suggestion to all of you aspiring artists is to perfect your craft, record some great songs, and start building that fan base so you can sell your music and other offerings.
The days of a massive wave of great acts are gone, and I don't see any way that they will return. With so many ways for people to distract themselves, music just doesn't have the influence it used to. Ask yourself this question, "do you think if Bob Dylan were to come on the scene today, that he would really make it?" What we've lost in today's culture are the legends.
Jumat, 11 Agustus 2017
The 20 Things You Must Know About Music Online
I was on a panel recently at a music industry event here in Birmingham. The topic was 'Is this the best time ever to be in the music industry?'. Naturally, there was some debate. My brief was to come up with some simple tips for coping -- and thriving -- in the music industry in these 'best of times'. So I drew up a list of bullet points to discuss.
I was originally aiming for a top 10 list -- but there are more things than that to understand if you're going to make any headway in the music business online. So I made it a top 20.
In no particular order (but numbered so you know where you're up to):
1. Don't believe the hype: Sandi Thom, the Arctic Monkeys and Lily Allen are not super famous, rich and successful because of MySpace, and nor because they miraculously drew a crowd of thousands to their homegrown webcast. PR, traditional media, record labels and money were all involved.
2. Hear / Like / Buy: It's the golden rule. People hear music, then they like music, then they buy music. It's the only order it can happen in. If you try to do it in any other sequence, it just won't work.
3. Opinion Leaders Rule: We know the importance of radio and press. There are now new opinion leaders who will tell your story with credibility. You need to find out who they are -- or better yet, become one of them.
4. Customise: A tailored solution at best, or at the very least a bespoke kitset approach to your web presence is crucial. An off-the-shelf number will almost guarantee your anonymity.
5. The Long Tail: Chris Anderson has pretty much proved that the future of retail is selling less of more. Put everything online. Expand your catalogue. You will make more money selling a large number of niche products than you will selling a few hits.
6. Web 2.0: Forget being a destination -- become an environment. Let your customers tag and sort your catalogue. Open up for user-generated content. Your website is not a brochure -- it's a place where people gather and connect with you and with each other.
7. Connect: Learn how to tell a story, and learn how to tell it in an appropriate fashion for web communication. Think about how that could be translated for both new media and mainstream PR outlets.
8. Cross-promote: Your online stuff is not a replacement for your offline stuff, and nor does it exist independently of it. Figure out how to make the two genuinely intersect.
9. Fewer Clicks: This is especially true if you want somebody to part with their money. If I have to fill in a form, navigate through three layers of menu and then enter a password, I don't want your music any more.
10. Professionalism: Have a proper domain. MySpace is not your website. Learn to spell. Use high-quality photography. Get a web designer who understands design -- not just code.
11. The Death of Scarcity: Understand that the economics of the internet is fundamentally different to the economics of the world of shelves and limited stock. Know that you could give away 2 million copies of your record in order to sell a thousand.
12. Distributed Identity: From a PR perspective, you are better off scattering yourself right across the internet, rather than staying put in one place. Memberships, profiles, comments, and networks are incredibly helpful.
13. SEO: You need to understand how Search Engine Optimisation works, and how you can maximise your chances of being found. Be both findable -- and searchable.
14. Permission: This is very basic stuff. Don't spam. Let people opt-in. Make the information you send them relevant, useful and welcome. Long lists of dates and events are impersonal and feel like work. Personalised messages seem far more important.
15. RSS: Provide it, use it and teach it. Relying on people to come back to visit your website is ultimately soul destroying. So is always making more content all the time. RSS is the single most important aspect of your site. Treat it as such - but remember it's still new for most people. Help your audience come to grips with it.
16. Accessibility: Not everyone has a fast computer or high speed access. Not everybody has the gift of sight. Make everything you do online accessible. Make your site XHTML compliant. It's easy to do, it's important, and it stops you from turning people away at the door. You wouldn't have a shop without wheelchair access, would you?
17. Reward & Incentivise: Everything is now available all of the time. Give people a reason to consider you as part of their economic engagement with music. A 30-second streaming sample is worse than useless.
18. Frequency is everything: Publish daily. There's nothing more sad than an abandoned website or a disused forum. Search engines prioritise active sites. You want people to come back? Give them something to come back to that they haven't seen before.
19. Make it viral: Whatever you do, make it something that people will want to send to other people. Your best marketing is word of mouth, because online, word of mouth is exponentially more powerful.
20. Forget product -- sell relationship: The old model of music business is dominated by the sale of an individual artefact for a set sum of money. iTunes is still completely old school. The new model is about starting an ongoing economic relationship with a community of fans.
And a bonus:
21. The chart is a mug's game: Not only is the top 40 singles chart entirely meaningless, it has even stopped working as a promotional tool. Don't aim for the chart -- aim for a sustainable career.
And that's what I came up with. I didn't have time to elaborate on most of them during my presentation, and so I have gone into more detail on each of these points one at a time, in order to explain each of those core principles in more depth on the New Music Strategies website.
I was originally aiming for a top 10 list -- but there are more things than that to understand if you're going to make any headway in the music business online. So I made it a top 20.
In no particular order (but numbered so you know where you're up to):
1. Don't believe the hype: Sandi Thom, the Arctic Monkeys and Lily Allen are not super famous, rich and successful because of MySpace, and nor because they miraculously drew a crowd of thousands to their homegrown webcast. PR, traditional media, record labels and money were all involved.
2. Hear / Like / Buy: It's the golden rule. People hear music, then they like music, then they buy music. It's the only order it can happen in. If you try to do it in any other sequence, it just won't work.
3. Opinion Leaders Rule: We know the importance of radio and press. There are now new opinion leaders who will tell your story with credibility. You need to find out who they are -- or better yet, become one of them.
4. Customise: A tailored solution at best, or at the very least a bespoke kitset approach to your web presence is crucial. An off-the-shelf number will almost guarantee your anonymity.
5. The Long Tail: Chris Anderson has pretty much proved that the future of retail is selling less of more. Put everything online. Expand your catalogue. You will make more money selling a large number of niche products than you will selling a few hits.
6. Web 2.0: Forget being a destination -- become an environment. Let your customers tag and sort your catalogue. Open up for user-generated content. Your website is not a brochure -- it's a place where people gather and connect with you and with each other.
7. Connect: Learn how to tell a story, and learn how to tell it in an appropriate fashion for web communication. Think about how that could be translated for both new media and mainstream PR outlets.
8. Cross-promote: Your online stuff is not a replacement for your offline stuff, and nor does it exist independently of it. Figure out how to make the two genuinely intersect.
9. Fewer Clicks: This is especially true if you want somebody to part with their money. If I have to fill in a form, navigate through three layers of menu and then enter a password, I don't want your music any more.
10. Professionalism: Have a proper domain. MySpace is not your website. Learn to spell. Use high-quality photography. Get a web designer who understands design -- not just code.
11. The Death of Scarcity: Understand that the economics of the internet is fundamentally different to the economics of the world of shelves and limited stock. Know that you could give away 2 million copies of your record in order to sell a thousand.
12. Distributed Identity: From a PR perspective, you are better off scattering yourself right across the internet, rather than staying put in one place. Memberships, profiles, comments, and networks are incredibly helpful.
13. SEO: You need to understand how Search Engine Optimisation works, and how you can maximise your chances of being found. Be both findable -- and searchable.
14. Permission: This is very basic stuff. Don't spam. Let people opt-in. Make the information you send them relevant, useful and welcome. Long lists of dates and events are impersonal and feel like work. Personalised messages seem far more important.
15. RSS: Provide it, use it and teach it. Relying on people to come back to visit your website is ultimately soul destroying. So is always making more content all the time. RSS is the single most important aspect of your site. Treat it as such - but remember it's still new for most people. Help your audience come to grips with it.
16. Accessibility: Not everyone has a fast computer or high speed access. Not everybody has the gift of sight. Make everything you do online accessible. Make your site XHTML compliant. It's easy to do, it's important, and it stops you from turning people away at the door. You wouldn't have a shop without wheelchair access, would you?
17. Reward & Incentivise: Everything is now available all of the time. Give people a reason to consider you as part of their economic engagement with music. A 30-second streaming sample is worse than useless.
18. Frequency is everything: Publish daily. There's nothing more sad than an abandoned website or a disused forum. Search engines prioritise active sites. You want people to come back? Give them something to come back to that they haven't seen before.
19. Make it viral: Whatever you do, make it something that people will want to send to other people. Your best marketing is word of mouth, because online, word of mouth is exponentially more powerful.
20. Forget product -- sell relationship: The old model of music business is dominated by the sale of an individual artefact for a set sum of money. iTunes is still completely old school. The new model is about starting an ongoing economic relationship with a community of fans.
And a bonus:
21. The chart is a mug's game: Not only is the top 40 singles chart entirely meaningless, it has even stopped working as a promotional tool. Don't aim for the chart -- aim for a sustainable career.
And that's what I came up with. I didn't have time to elaborate on most of them during my presentation, and so I have gone into more detail on each of these points one at a time, in order to explain each of those core principles in more depth on the New Music Strategies website.
Senin, 31 Juli 2017
How Can Young Music Composers Enhance Skills Through Music Forums?
Internet serves as the best tool to gain insight into several things. Just like you can conduct research for your school project online, you can also get lots of information about the entertainment industry, religion, finance, politics and everything that you read and watch through other mediums of communication. The music industry does not lag behind in this race and you can see a visibly stunning amount of literature and resources available at music forums to help the aspiring musicians.
These music forums are administered under the guidance of some of the best musicians who are willing to help out the budding musicians to create innovative music. The best part of these music forums is that young musicians from all parts of the world can participate and share their knowledge and art with others. Music is discussed and improvised together by the young musicians and established musicians to create a stimulating piece of music. The recognized musicians also help these budding musicians by providing resources like vocal software and hardware that smartens up the music completely.
In these music forums, the young musicians can find lots of useful tips, resources, and ideas from other artists who have established themselves through such forums. Besides these resources, the musicians get the chance to become actively involved in the music community and get great insight into several music genres. Also, since these communities serve musicians from all parts of the world, there is a great way to gain insight about the heritage of music of other countries. For example, the folk music has recently been a source of inspiration for many musicians and they have composed inspirational music, amalgamating the folk and urban music in their albums.
Also, there is a lot of competition going on in the music industry, which is an encouraging element for many aspiring musicians who want to make it big soon. The established musicians at the music forums provide opportunities to these young and talented musicians to build careers in the music industry.
While making the most of the music forums, the musicians should keep in mind certain things. Firstly, they should use these forums as a creative tool and a platform to learn new things. They should seek out ways to learn by interacting with other musicians and seniors. And most importantly, they should not cause any harm to the forum and its resources and other musicians at the forum. The discussions should be free of spam and useless posts, whereas the musicians should keep their profiles and posts informative, well-organized and uncluttered so it is easy to go through them.
These music forums are administered under the guidance of some of the best musicians who are willing to help out the budding musicians to create innovative music. The best part of these music forums is that young musicians from all parts of the world can participate and share their knowledge and art with others. Music is discussed and improvised together by the young musicians and established musicians to create a stimulating piece of music. The recognized musicians also help these budding musicians by providing resources like vocal software and hardware that smartens up the music completely.
In these music forums, the young musicians can find lots of useful tips, resources, and ideas from other artists who have established themselves through such forums. Besides these resources, the musicians get the chance to become actively involved in the music community and get great insight into several music genres. Also, since these communities serve musicians from all parts of the world, there is a great way to gain insight about the heritage of music of other countries. For example, the folk music has recently been a source of inspiration for many musicians and they have composed inspirational music, amalgamating the folk and urban music in their albums.
Also, there is a lot of competition going on in the music industry, which is an encouraging element for many aspiring musicians who want to make it big soon. The established musicians at the music forums provide opportunities to these young and talented musicians to build careers in the music industry.
While making the most of the music forums, the musicians should keep in mind certain things. Firstly, they should use these forums as a creative tool and a platform to learn new things. They should seek out ways to learn by interacting with other musicians and seniors. And most importantly, they should not cause any harm to the forum and its resources and other musicians at the forum. The discussions should be free of spam and useless posts, whereas the musicians should keep their profiles and posts informative, well-organized and uncluttered so it is easy to go through them.
Minggu, 09 Juli 2017
Music Marketing: How To Market a Band Without Being Boring
It kinda sucks, and I've even been guilty of this sin as well, but when most musicians and music business "experts" discuss how to market a band, they tend to turn into corporate slinging business monsters. I'm sure you've heard it before - and probably more than once or twice from me - you've got to treat your music like a business. It's the only way you'll find any success in the incredibly competitive music industry.
The bottom line is that although this can sometimes take the fun out of being a musician, it's 100% bang-on true. But... the good news is the methods you use to market your music don't necessarily have to be boring and they're certainly not difficult to put into action.
Event Listings: I Read The News Today... Oh Boy!
A great way to get the word out on your music is to pick up a paper or flip through a magazine and inside you'll generally find little blurbs on events happening locally and even internationally. All newspapers and magazines have these buried in their wall of pages somewhere. You might think no one takes the time to read these but you couldn't be more wrong.
These little tidbits of news are read by a ton of folks every day. In fact in our "news thirsty" fast paced lives we tend to read these little easy to digest "short takes" more often than those full page articles.
The point is, even though music reviews and featured stories in prominent media are a huge blessing for your music business career and there's no doubt you should be trying to get your music covered in them as often as you can, don't make the mistake of overlooking the "little blurbs" you find in newspapers and magazines.
Gossip columns, industry updates, local scene events and many other "smaller" bits of coverage in these media outlets are often overlooked by most bands and music industry marketers. Plus, these sections are often used to fill gaps in magazines and newspapers so if your event is handy for an editor to simply plug in to "fill space", you might get your band some free press coverage.
It's important to at least try to take advantage of these lesser known news coverage avenues and score your band some valuable ink. Remember, you never know who'll be reading.
Be Newsworthy: Find Ways To Spin Your Stories Into Newsworthy Editorials
Now picture this. You submit a press release on how you and your band found yourselves stranded on the side of the road with a flat tire, ended up being picked up by a school bus full of young-blood new generation type hippies, which then turned out to be the campaign bus for the Green Party, and somehow you ended up playing a full set for their campaign rally...
Do you think this might be the kind of news that'll catch the attention of a radio station or a music magazine editor? Heck I know I'd bite.
The point is this stuff happens! Not often... but we all know things like this DO happen sometimes. And just how you choose to get the news out is what makes the difference in whether or not your music marketing ends up working for you, or taking a nose dive into the editor's waste bin.
It's simply a matter of taking those mundane every day events that happen and finding an interesting twist that'll help to make them newsworthy. Be on the lookout for a fresh new spin on events that happen to your band and slam 'em home to the media as often as you can. Any one of those awful things that can and DO happen to bands in the course of a music career can be spun and twisted into a positive newsworthy story. It's all about creativity my friend. And I'm willing to bet you've got a ton of that to go around.
The bottom line is that although this can sometimes take the fun out of being a musician, it's 100% bang-on true. But... the good news is the methods you use to market your music don't necessarily have to be boring and they're certainly not difficult to put into action.
Event Listings: I Read The News Today... Oh Boy!
A great way to get the word out on your music is to pick up a paper or flip through a magazine and inside you'll generally find little blurbs on events happening locally and even internationally. All newspapers and magazines have these buried in their wall of pages somewhere. You might think no one takes the time to read these but you couldn't be more wrong.
These little tidbits of news are read by a ton of folks every day. In fact in our "news thirsty" fast paced lives we tend to read these little easy to digest "short takes" more often than those full page articles.
The point is, even though music reviews and featured stories in prominent media are a huge blessing for your music business career and there's no doubt you should be trying to get your music covered in them as often as you can, don't make the mistake of overlooking the "little blurbs" you find in newspapers and magazines.
Gossip columns, industry updates, local scene events and many other "smaller" bits of coverage in these media outlets are often overlooked by most bands and music industry marketers. Plus, these sections are often used to fill gaps in magazines and newspapers so if your event is handy for an editor to simply plug in to "fill space", you might get your band some free press coverage.
It's important to at least try to take advantage of these lesser known news coverage avenues and score your band some valuable ink. Remember, you never know who'll be reading.
Be Newsworthy: Find Ways To Spin Your Stories Into Newsworthy Editorials
Now picture this. You submit a press release on how you and your band found yourselves stranded on the side of the road with a flat tire, ended up being picked up by a school bus full of young-blood new generation type hippies, which then turned out to be the campaign bus for the Green Party, and somehow you ended up playing a full set for their campaign rally...
Do you think this might be the kind of news that'll catch the attention of a radio station or a music magazine editor? Heck I know I'd bite.
The point is this stuff happens! Not often... but we all know things like this DO happen sometimes. And just how you choose to get the news out is what makes the difference in whether or not your music marketing ends up working for you, or taking a nose dive into the editor's waste bin.
It's simply a matter of taking those mundane every day events that happen and finding an interesting twist that'll help to make them newsworthy. Be on the lookout for a fresh new spin on events that happen to your band and slam 'em home to the media as often as you can. Any one of those awful things that can and DO happen to bands in the course of a music career can be spun and twisted into a positive newsworthy story. It's all about creativity my friend. And I'm willing to bet you've got a ton of that to go around.
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