Living out of hotels, and traveling by tour bus may sound like a lot of fun, but it's a long hard road, and you never seem to get enough sleep. Worse the party atmosphere takes a toll on your body, and after a while life can be nothing more than a blur. Don't get me wrong, being on the road is a lot of fun, it's exciting, and you get to meet interesting new people. Mostly, you become closer to those on tour with you, as they become your new family.
If you want to promote your music, sometimes you have to get out on the road and do concerts, to reach those fans. Luckily, today with the Internet, and viral marketing, Twitter and YouTube, and people buzzing about you on their Facebook page it makes it all that much easier to sell records, or in this case CDs. Yes the industry has changed in many ways, but in many other ways it hasn't. It has become a little more professional on the road than used to be, and those days of crazy partying are liable to get you busted in the city, and wind up in jail. It's happened to more than a few in their careers.
But for the dedicated musician who truly wants to make a name for themselves and is passionate about their music and performing in front of fans, this is a great time to be alive, and to be on the road. Yes, the costs are greater these days with higher insurance, higher fuel costs, and more lawyer fees. But by that same token the Internet can take a road show and promote it like never before.
This drives down the marketing costs, and helps sell more music. One other issue with being on the road is that people will digitally tape your songs and put them on the Internet for free, but a musician, that is to say lifelong musician, must take the good with the bad, as they take it on the road. Indeed I hope you will please consider all this.
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